Back to case studies BRAND IDENTITY & E-COMMERCE
Moolecola: Brand creation & omnichannel
Moolecola Beauty & Cosmetics
Challenge
- Build a disruptive beauty brand from scratch
- Develop innovative vegan formulations (I-COLLAGEN)
- Launch owned e-commerce and Amazon simultaneously
- Communicate the importance of nourishment “from within”
DRIVE solution
- Full brand identity: logo, packaging, and tone of voice
- Product design for the I-COLLAGEN line with ABC COMPLEX formula
- High-converting owned e-commerce build
- Full-funnel Amazon launch strategy
Results achieved
Successful launch of I-COLLAGEN, an innovative vegan supplement
Brand positioned as a reference for holistic wellbeing
Loyal community driven by premium raw materials (bamboo, vitamin E, hyaluronic acid)
Successful omnichannel expansion in the first 12 months
Key impact
100%
Natural ingredients
Best seller
I-Collagen
"Moolecola is not just cosmetics—it is innovation. We created products that deliver the essential elements the body needs, at any age."
R
R&D Team, Moolecola
Happy client